Lace Up and Speak Up: Driving change
The FA and the County FA network are delighted to be a part of the 2021 Rainbow Laces campaign.
The campaign will take place from Thursday 25 November to Sunday 12 December. Wednesday 8 December will be this year’s landmark ‘wear your rainbow laces day’, when teams, leagues, businesses, schools and leading sports personalities all over the word will be getting together to wear their laces with pride.
All are encouraged to wear them to work, take and post pictures to social media, and visibly show their support for LGBTQ+ people in football.
We hope you’ll show your support by engaging with the campaign throughout this period so that together, we can make football everyone’s game. As we lace up this year, the call to action will be to have a conversation about why you are wearing Rainbow Laces.
These conversations can be with friends and family, in a club or with team mates. Our activation pack covers some great conversation starters, alongside ideas on how to plan and execute your campaign or show your support for the campaign.
Use this comprehensive guide to help ensure you are doing everything possible to get the most out of The FA’s assets for your campaign.
This year we’re empowering clubs and leagues to make their own #RainbowLaces content for social media. We have created a suite of editable asset templates within PressBox for you to really amplify your involvement in the campaign.
PressBox is the platform used by industry giants Manchester City, Barcelona, Paris Saint-Germain and the UEFA Champions League, among many others. If you need to register for PressBox, please follow the link below: