Introducing our Community of Practice Ambassadors
Part of a wider FA initiative, the ambassador’s primary objectives will be to work with the County FA to foster relationships and growth in communities currently underrepresented in the game and ensure that relevant education and support is provided along the way to all.
Here in West Riding, we are looking forward to engaging our ambassadors in projects and initiatives aimed at supporting the County FA, but more importantly the individuals, organisations and communities that provide / have the potential to provide football opportunities. This could be on the field, behind the scenes, or in volunteer efforts.
Ashraf Wallace, ED&I Lead at West Riding FA, said: "As the ED&I Lead for West Riding, I am truly excited about the collaboration with our three Community of Practice Ambassadors. Together, we are dedicated to not only strengthening the bond between the County FA and diverse communities but also actively driving positive change across grassroots football. Our ambassadors will play a pivotal role in advancing diversity and inclusion, both on and off the field, as we work towards a more inclusive and vibrant future for the beautiful game."
Join us in championing a more inclusive and vibrant future for grassroots football, with our Community of Practice ambassadors at the forefront of driving positive change.
Meet our Community of Practice Ambassadors
Halima has worked within the field of sport development for over 15 years and has extensive experience of championing diversity and inclusion.
She is also the Director of Opening Boundaries, a not-for-profit organisation which promotes sporting initiatives to campaign for equality and peace around the globe.
For the past 5 years she has also been a part of the Royal Navy Reserves with the British Armed Forces.
Halima is looking forward to working with the team to support the development of football as a game for all.
Current role as Head of Academy Education, Player Care and DSO at Huddersfield Town AFC.
Adam also freelance works with the FA as an engagement and safeguarding officer within the Women's Talent Pathway. Adam has also reformed the Huddersfield Schools FA U13 and U14 boys pathways. With over 10 years of experience coaching and teaching in UK schools, with professional sports clubs and international schools.
Adam looks forward to supporting and promoting EDI in grassroots and community football across West Yorkshire.
John Williams boasts a rich 35-year career in professional sports, marked by his contributions to renowned clubs like Sheffield Wednesday and Rotherham. His journey spans various roles from foundational levels to pivotal 1st team involvement.
John is a seasoned expert in coach education, specialising in the development of Comprehensive Coach Frameworks (CCFs) and fine-tuning player development pathways.